Keyword research is just one of the ways to spot how the market is changing and adapt your offering to meet that change. Luxury car brands such as BMW have found success selling ‘entry level’ vehicles in India, although their top-of-the-range models are also available.īut markets change fast. Keyword research can help you adapt your product offering into new markets, and also understand considerations such as what proportion of lower or higher range items you’ll need to take into that market. Use of phrases such as ‘most economical to run’ can help you understand what consumers particularly value about cars, and also what keywords are best for describing your own vehicles. You’ll also be able to understand how consumers research high-consideration purchases such as cars using keyword research. Searching on popular seasonal terms can help you understand how preferences change throughout the year in your target market, and when they happen. Originally designed for journalists, Google Trends allows marketers to analyze top search queries in Google Search across a range of countries and languages. Google Trends is just one of the tools you can use as part of your market research undertaking to see which kinds of products are likely to succeed in any particular market. US manufacturer General Motors also sells its Chevy Sail model in urban parts of China and Argentina, where there’s more demand for small, economical vehicles. Coupe-utility cars are no longer popular in the US but Chevrolet sells its popular Chevy Montana in Latin America and South Africa. This kind of information can certainly help you take it to market but should also help inform your product design.įor example, many American-brand cars aren’t sold in domestic markets but instead marketed exclusively to foreign markets.
Google Trends can help you understand what particular audiences most value about your product. Comparable tools are available for the Baidu search engine and for WeChat, the wildly popular messaging app. If you’re moving into China, Google Trends won’t be much use to you because of the very low volume of searches done in this market. RELATED: Using Google Analytics to Identify Overseas Opportunities This exercise will also help you identify emerging keyword trends – ideally before your competitors do. Make sure you’re staying on top of the latest search trends by monitoring ongoing changes to your keywords. Search trends change over time and previously high-volume keywords can go into decline quite rapidly. You should also use Google Trends to periodically review your existing keywords in any market, foreign or domestic. Instead, you should review how users actually approach search both in terms of the way they phrase their searches and what they consider to be related terms.ĭifferent markets not only speak different languages but have very different influences and stages of development, so you can expect trends to vary a great deal.
Don’t make the mistake of just translating your existing keywords. Your keyword strategy will absolutely need to be reviewed when you’re entering a new territory.
If you’re trying to refine your search strategy and content approach in a new market, it’s an invaluable tool in your arsenal.Īnd if you’re working in local market languages, it can help you understand the vocabulary local audiences use to search for products or services. If you make proper use of Google Trends, you can generate content ideas, improve your keyword strategy and better understand your target audience. It’s also filterable by geography, making it a valuable tool for understanding what people in particular areas are interested in.
#Google trends ecommerce free#
With billions of internet searches performed around the world each year, this free tool offers a way to understand what people are searching for and how they approach that search. Google Trends is an underrated tool for understanding what’s on peoples’ minds.
0 kommentar(er)
